Social Media Coordinator (Arabic), AED 15,300-17,000 per month, Dubai at Sapphire Recruitment Consultants – Dubai

This brand-new role is part of our client’s Middle East Marketing Communications team, and you would be responsible for managing our client’s social media strategy and channels. The role encompasses the following main areas: content creation and publishing, social media marketing process and impact creation, listening and analytics, training, and strategy development. Fluent written and spoken Arabic and English is essential.

Description:

• Own the development of original social media content for each Middle East study or book launch
• Work with internal design team and external vendors on social media images and animated assets for each study
• Schedule social media campaigns across Middle East channels; Coordinate with global teams for our client and partners for their respective channels
• Syndicate and curate content, be on the lookout for external news/trends that relate to our client’s studies
• Contribute to marketing plans
• Validate each study’s social media strategy, content, and assets with authors
• Attend events and conferences to live tweet
• Coordinate closely with MarkComs/PR colleagues to disseminate media articles and opinion editorials
• Post media interviews to YouTube and Middle East website, and promote across social channels
• Maintain a social media editorial calendar for the Middle East
• Create social media editorial and PR guidelines
• Grow the network and followers base on Twitter and LinkedIn
• Leverage staff advocacy platforms (i.e., Smarp) to facilitate internal social sharing
• Leverage paid social media advertising: secure and monitor budgets, draft content, develop imaging, track performance real-time, and report on performance
• Identify quality discussion groups per key topic; Work with authors to join and contribute
• Plan for the dissemination of Arabic content; draft guidance and translation processes
• Work with firm editors on articles for LinkedIn; encourage and support authors in posting them on their personal profiles
• Measure effectiveness of campaigns, both quantitatively and qualitatively. Develop performance reports and present them to authors/stakeholders
• Develop quarterly social media dashboards per practice, and identify gaps and opportunities
• Develop and disseminate success stories and case studies to turn staff into advocates
• Monitor website traffic incl. page views, and increase readership of content
• Fulfil ad-hoc reporting requests and in-depth analysis with recommendations for internal clients
• Respond to clients and others who make contact via social media, and channel questions to authors as needed
• Conduct social media workshops for staff incl. seniors
• Train staff 1:1 on how to use social media
• Grow the number of social media users among partners and principals
• Ensure proper brand representation on the personal LinkedIn profiles of the staff; Monitor personal accounts to spot gaps and opportunities; Share personalised recommendations
• Develop specialized social media trainings for internal teams
• Develop new tactics to strengthen connections with target segments, including clients, alumni, media, influencers, and potential recruits
• Work with internal teams to decide on new channels to leverage, and build related business cases – i.e., social networks (Facebook, Instagram), news aggregators or other sites (Reddit, SlideShare)
• Be a point of contact on all social media related questions and suggestions
• Maintain and improve social media policies and guidelines (including frequency and brand tone of voice)